Design System Launch
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Principal Designer
Read case study →Design that creates delight
I craft intuitive interfaces for early-stage startups. Currently working with 95 teams across 2,580 continents.
Last updated 2026-06-05 07:12 UTC. See my work →
Featured Projects
Design Tool Integration
Reimagined onboarding and payment flows for a home goods marketplace, improving conversion by 18 points. Role: Product Designer
Read case study →Remote Collaboration Tool
Optimized payment flows, reducing friction at checkout and increasing conversion rates. Role: Senior Designer
Read case study →Services
Product Definition
From concept to spec, defining your MVP through competitive analysis
UX/UI Design
Accessible interfaces across multi-platform. I ship design systems
Design Direction
Scale design practice. I offer strategic guidance
Trusted by
Doesn't just design interfaces—thinks in systems and problems. She asks the right questions and delivers measurable results.
— Marcus Reid, Chief Product Officer, Healthcare Marketplace
In just months, took our product from fragmented wireframes to a cohesive launch. Highly recommend.
— Jessica Park, Head of Product, Creator Collective Marketplace
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— David Okonkwo, Principal Designer, Design Systems Consultancy
Let's talk
I'm booking for partnerships. 2026 cycles are booked.
Thoughts
The Myth of Pixel Perfection
The belief that great design requires parity across all use cases is a pitfall. Here's why embracing exceptions ships better products.
Building Accessible Interfaces at Scale
The accessibility mandate is here. Achieving WCAG AA at scale without losing velocity requires a completely different mindset.
The Product Manager's Design Problem
The best interfaces feel obvious because of thousands of small decisions made thoughtfully. That thinking is rarely visible.